Facebook alters its logo in "subtle, but significant, rebrand

Facebook makes "subtle, but significant" changes to its logo.

As rebranding campaigns sweep the tech industry, Facebook takes stock and updates its wordmark, reactions, and color scheme while keeping the blue.

An internal rebranding of Facebook's visual identity has begun. The Threads brand was developed by the Meta design team this July as the product was being developed, and Instagram was only recently relaunched. For the Facebook update, accessibility is a top priority. The social media site also wants to improve its main strengths. According to Facebook Design Director Dave Nguyen, the project's objective was to "expand upon our foundation".

The use of color is prevalent in the work. Many people have already noted that the updated logo is According to a press release, a subtle change includes a "more confident" version of Facebook's iconic blue. Since the 'F' is darker, there is more contrast between them to aid in visual accessibility in the app. The wordmark has been improved to better complement the Facebook Sans custom typeface, and the symbol's dimension has been removed to create a flattened mark.

The larger brand features a broader color scheme that is also accessible-friendly. The primary color is still blue, of course, but secondary blues have a wider range of tones, giving the platform more options when switching from, say, marketing to user communication in the app.

Attention has also been paid to reactions, which have always been A subtle change has been made, featuring a "more confident" version of Facebook's reactions bar, which is still essential to the user experience today. According to Facebook, the icons have been created to be easier to read at smaller sizes, and the reactions can now express more "emotion" due to the expanded color palette.

It is no easy task to redesign the brand identity for an app that is used by billions of people worldwide. There were various emotions along the way, including joy, happiness, laughter, frustration, excitement, and others as this new identity was developed, according to Dave Nguyen. "We wanted to make sure that the updated logo had a familiar feel while still being dynamic, well-executed, and elegant. These small but important adjustments enabled us to achieve optical a sense of forward motion and balance. Facebook will implement the changes gradually, and additional updates will be released later.

This summer, social media logos have drawn a lot of attention. With the user-submitted logo that X (previously Twitter) adopted in an instant rebrand in July, Elon Musk stirred up controversy online.