Tim Cook, CEO of Apple, on advancing clean energy
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| Apple CEO Tim Cook on creating a clean energy future |
Apple has made an investment in a joint venture to supply 100,000 houses in Brown County, Texas, a flat, dry area close to the state's geographic center, with sustainable energy. Nearly a million solar panels, spanning nearly four miles, would appear to some as a brave move towards a clean energy future and to others as marketing dressed up as social consciousness, or what cynics would refer to as "virtue signaling."
Tim Cook, CEO of Apple, said: "I don't practice virtue signaling, at all. "I don't think it exists. We want to work hard.
To ensure that environmental decisions make financial sense, Cook says he works hard: "I want to see that it pencils out, because I want other people to do it too. duplicate it. Furthermore, I am confident that they won't choose a poor economic option.
Tim Cook, the CEO of Apple, and CBS News' John Dickerson visited a solar energy facility north of Austin that has the capacity to power more than 100,000 households. NEWS CBS
Apple has made comparable efforts toward its renewable energy targets in China, Singapore, Oregon, and California. Cook intends to offset every carbon emitted by Apple products—during mining, manufacturing, shipping, and even recycling—with sustainable energy and carbon capture (also known as "carbon neutral"). He has promised to be there in just seven years and is hoping that Apple's example would encourage others to do the same.
It is possible, he said. And it can be done in a way that othersduplicate it. Furthermore, I am confident that they won't choose a poor economic option.
Tim Cook, the CEO of Apple, and CBS News' John Dickerson visited a solar energy facility north of Austin that has the capacity to power more than 100,000 households. NEWS CBS
Apple has made comparable efforts toward its renewable energy targets in China, Singapore, Oregon, and California. Cook intends to offset every carbon emitted by Apple products—during mining, manufacturing, shipping, and even recycling—with sustainable energy and carbon capture (also known as "carbon neutral"). He has promised to be there in just seven years and is hoping that Apple's example would encourage others to do the same.
It is possible, he said. And it can be done in a way that others The electricity used to charge each device that our clients own and use is offset by renewable energy, the representative stated.
According to Cook, "This is all about putting one watt into the system for every watt that our customers use to power our devices."
"Have you had to become an energy engineer in this process?" Dickerson questioned.
I'm not sure if I'd award myself that kind of accreditation. Cook answered. But I do understand a lot more now than I did before.
Steve Jobs, the company's founder, named Cook Apple's CEO in 2011, only a few months before Jobs died his fight with cancer. Since then, Apple has increased its value by roughly $3 trillion, or nine times, to become the most valuable firm in the world. Cook assumed leadership.
Has Cook changed since then—has he grown braver or more cautious? He remarked, "I assumed the CEO position at a time when I, along with the organization, was in tremendous sorrow over Steve's health. "So, personally, that was a very difficult time to get through. And you gradually develop more self-assurance. Additionally, you have a sense of things. When you spot it, you take more of a chance.
Cook has taken a significant risk by competing in the virtual reality industry, when other businesses have failed. Its Apple Vision Pro is slated to go on sale in the first quarter of 2024. But there have been some allegations that the project's ambitious goals are making it difficult for the project's vendors to keep up.
According Cook said that the release is still on schedule. He responded, "I use it frequently.
How? I used the Vision Pro to view the full third season of "Ted Lasso."
Dickerson questioned, "Has it become more difficult? Are the challenges you encountered in developing it the same ones you would encounter in developing an iPhone?
No, it's more complicated, therefore innovation is needed in both the development and the manufacture, he said.
Cook's success has also given her the confidence to advocate for voting and civil rights, particularly for LGBTQ equality. There was no denying the variety of the personnel at Apple's campus in Austin, Texas. Cook even accepted a sales call from a customer who wanted to update their iPhone while he was there.
"I'm I'm just a fairly common person, and people enjoy the company, he remarked. They frequently demonstrate their love for me in this way.
Although Texas advertises its business-friendly environment, the state has actively pushed strong anti-abortion, anti-trans, and anti-gay laws. This may be a friendly location for Apple's 10,000 Austin employees.
When we last spoke, you remarked, 'I think that everyone should be treated with dignity and respect, and that all paths lead to equality.'" Dickerson added. What should people make of your dedication to equality and Texas politics, which would appear to conflict with that?
Cook retorted, "There will always be situations, John, where we're either operating in a location where we have a difference of view on something or selling in a place where we do. something. However, I can assure you that we firmly believe in treating everyone with respect and dignity. And that is how we conduct our business. Instead of ripping the moat up and leaving, we believe in becoming a part of the community and fighting for change.
Web-exclusive: Tim Cook discusses Apple's interactions with China.
Cook responded when asked if Apple should keep running ads on Twitter, saying, "It's something we ask ourselves. In general, I consider Twitter to be a significant asset. I appreciate the idea that it serves as a town square and a forum for discussion. There are also other aspects of it that I don't enjoy.
Antisemitism exists alongside speech, according to Dickerson.Yes, that is disgusting. Just to be clear It has no place here.
So, is this something you continually consider?
It's a question we ask ourselves all the time," Cook remarked.Cook was in the midst of the pandemic when we last spoke with him. Apple, like every other significant American corporation, is debating how to resume operations.
What we did, according to Cook, was concede that we are unsure about the right course of action. So, we made the decision to launch a trial program in which participants would visit the office three days per week. We work with user experience, which necessitates cooperation. So we were aware that there would need to be a good deal of in-person labor. Currently, we are still in the pilot phase.
While the pandemic, many people reevaluated their career choices and questioned what gave them meaning in life, according to Dickerson. And it is a portion of what this return to work is all about. That which offers you purpose must be balanced. Work may not accomplish that. What purpose does your work serve for you?
Cook retorted, "Our work is supposed to better people's lives. "Seeing what people do with our products, where individuals are accomplishing things and we are enabling them to do it through our products, is what truly turns us on and gets us enthusiastic. And as long as we continue to receive that energy, the cycle remains positive. We want to take more action. We intend to introduce the following and following products.
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